A SQUARED MEDIA
VIDEO CREATION CYCLE:
OVERVIEW
At A Squared Media we approach the process of creating videos that make sense for your business as a 5 STEP CONTENT CREATION CYCLE:
PLANNING: Create a quarterly video marketing strategy and meet monthly to review the plan.
PRE-PRODUCTION: Plan for the videos that will be produced.
PRODUCTION: Produce the videos that were planned for.
POST-PRODUCTION: Edit the videos that were produced.
PUBLISHING: Post the videos in the best platform to reach the right audience.
PLANNING
The PLANNING phase is the first step in our 5 step video creation cycle and is vital for our team to consistently create videos that make sense for your business. During this phase you can expect the following:
BUSINESS STORY ARC: Our creative team will work with you to create a story arc for your business that will help you clarify your message. This story arc will help us to ensure that every video communicates a clear message that stays on brand.
QUATERLY STRATEGY MEETINGS: We take an hour to go over everything that will be happening in your business in the current quarter. We brainstorm possible videos, block off our calendar for tentative productions, and create the video marketing strategy for the next three months.
NOTION CONTENT HUB: After every Quarterly strategy meeting we populate and update your business' content hub on notion. There you will find the plan and important information for every video that we will be producing, editing, and publishing in that quarter.
MONTHLY MEETINGS: We will meet with you in the beginning of every month to hear your feedback on our work, make small adjustments to the quarterly plan, and plan for the next production. These meetings are vital for the implementation of our quarterly video marketing plan.
6 VIDEO STRATEGY QUESTIONS: For every video that we create for your business we'll ask the 6 video strategy questions to help us to figure out the best strategy for the each video. The answers will help us to figure out the ideal GOAL, TYPE, LENGHT, and PLATFORM for each video.
PRE-PRODUCTION
The PRE-PRODUCTION phase is where the strategy begins to be put into action. It's important that everyone is on the same page, so preparing prior to every production is a necessary step to ensure that the production is a success. This phase includes:
VIDEO OUTLINE: A week prior to every production, we send out an outline of the video that will be produced. This outline contains a framework to help you plan and prepare what you will say and/or do during the day of the production.
VIDEO BRIEFING: A couple of days prior to every production we will send an email with the plan for the production.
PRODUCTION
PRODUCTION day is finally here! It's time to put the quarterly strategy and the plan for the video in action. During the production day you can expect the following:
PRODUCTION PREP: Before beginning the production, our team will take a walk around the space to plan the blocking. We will also hook up the lav mic to the presenter and go over the video outline with them.
PRODUCTION: For most productions there will be a two person crew on site. The camera operator will be in charge of making sure that video looks the best it can. The director will be focused on directing you throughout the shoot and ensuring that we're covering what needs to be covered for the video. Most productions take on average 2 hours.
POST-PRODUCTION
The POST-PRODUCTION phase is where the magic happens. Our post-production team will work to ensure that your business is represented the best way possible throughout the video. This means removing mistakes, "ums" and "ahs", and creating custom graphics that seamlessly integrates to your business' branding. During this phase you can expect the following:
ROUGH CUT: Within 2-4 weeks of the production, one of our editors will send you the rough cut of the video that was produced. You will first receive the 2 minute version of the video and then the one minute version of it. You will write all your feedback on the video that will be shared via a frame.io link that the editor will send you. We ask that you review the video within 24 hours of being delivered.
FINAL CUT: Once you have shared your feedback on the rough cut, the editor will begin to finalize the video. Color correction, audio mixing and graphics are a few of the things that only happen after the rough cut is reviewed by you. Once the final cut is locked (completed), our editor will upload the final video to the COMPLETED folder on Google Drive.
PUBLISHING
Now that the video has been approved by you, it's time to PUBLISH the video. In order for the video to achieve it's goal, reach the right audience, and be successful we need to make sure that it is published to the correct platform. During this phase you can expect the following:
SOCIAL MEDIA: Depending on the package that you have chosen, we will either teach you how to best post the video, or post it for you in the desired social media platforms. Since each social media platform has it's own video requirements, attention to detail is very important during this step.
YOUTUBE: Depending on the package that you have chosen, we will upload the video to YouTube, create a custom thumbnail, title, description, and SEO.
MEASURING SUCCESS: Now that the video has been posted it's time to keep track of a few metrics to see the success of each video. This data will help us to make adjustments to our strategy and plan.